15+
Years in marketing
Brand, product, growth and commercial strategy across multiple categories.
Liudmila Borga Senior Marketing Strategist& Media Producer I build marketing systems that turn strategy into growth.
Marketing leader with 15+ years across product launches, brand building, SaaS go-to-market and hands-on commercial media production.
Based in Portugal · Working across Europe and worldwide
02EXPERIENCE SNAPSHOT
Experience that ships.
From category strategy and product launches to SaaS go-to-market and media systems.
I’ve worked on products people put in a shopping basket and products they first need to understand in a sales demo. The common thread is the same: make the value clear, build the rollout and move it into market.
50+
Product launches
Research, positioning, launch planning, rollout and commercial support.
12+
Brands
International companies, established brands and newer startups across multiple markets.
REAL + SaaS
Across business models
FMCG, retail, beauty, services, real estate and hospitality technology.
SELECTED BRANDS & TEAMS
Companies and brands I’ve worked with across launches, brand growth, product marketing and communications.
03HOW I CAN HELP
What do you need to move forward?
You bring the business problem. I build the marketing system around it — connecting positioning, content, channels, production and measurement.
Growth Strategy
I build the roadmap and priorities that connect brand, offer, audience and growth.
Content & Video
I plan and produce content and commercial video that make the strategy useful in the real world.
Social Systems
I design repeatable social systems that turn publishing into audience signals, trust and demand.
Paid Growth
I define the funnel, creative logic and measurement brief, coordinating media specialists when needed.
AI Automation
I implement practical AI workflows to reduce repetitive work and increase marketing output.
Creative Campaigns
I shape campaigns from the strategic idea through production, rollout and performance learning.
04SAAS & PRODUCT EXPERIENCE
Clear positioning for complex products.
My SaaS work sits at the intersection of product marketing, commercial storytelling and sales enablement. I translate complex offers into messages, pages, decks and campaigns that help the product move.
Product launch support
- Context
- B2B SaaS product preparing for market.
- My role
- Positioning, messaging and go-to-market structure.
- Output
- Landing narrative, sales deck, launch materials and campaign support.
Rebrand & positioning
- Context
- The product story no longer matched the next growth stage.
- My role
- Messaging architecture, brand logic and rollout direction.
- Output
- New product narrative and customer-facing commercial materials.
Media-led growth framework
- Context
- Hospitality SaaS needed a measurable path from customer insight to qualified demand.
- My role
- Designed a media-led growth model linking research, content, distribution and conversion.
- Output
- 3-month pilot plan with channel roles, HubSpot conversion paths and success criteria.
Commercial materials system
- Context
- Sales and marketing materials were fragmented.
- My role
- Unify the communication logic across the funnel.
- Output
- Sales decks, one-pagers, social packaging, landing pages and email flows.
05SELECTED WORK
Strategy that can ship.Execution that has a job.
Selected work across local services, premium offers, hospitality SaaS, expert education and short-form video. Client names remain confidential where required.
01BEAUTY / LOCAL SERVICES
Turn daily content into bookings — and team growth.
A local beauty studio needed demand for priority services and new practitioners for the team.
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TaskBring new bookings to selected services and attract practitioners.
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SolutionDaily content built around priority services, offers and real client questions.
▥
My role & executionStrategy, filming, editing, feed structure and daily social publishing.
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ResultIndividual content pieces generated 2–3 new bookings, supporting a steady flow of new clients.
02FACIAL SCULPTING / CLIENT ACQUISITION
Rebuild acquisition without losing momentum.
A premium facial-sculpting practice needed a content system and a reliable path to new clients.
◎
TaskStrengthen positioning and generate new clients through content and paid acquisition.
◇
SolutionContent system + Meta campaigns, followed by a fast account rebuild after the original ad account was blocked.
▥
My role & executionCreated a new account, moved the audience, relaunched content and rebuilt paid acquisition from a new setup.
↗
Result$84 cost per new client after relaunch, with the audience successfully migrated to the new account.
03INTERIORS / BESPOKE PRODUCT
Make a considered purchase feel simpler, warmer and easier to trust.
Content was structured around inspiration, buying questions and the value of custom work.
◎
TaskTurn beautiful custom work into clearer demand for a high-consideration service.
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SolutionEditorial content that answers buying questions and shows the value of bespoke work.
▥
My role & executionAudience-led topics, educational posts, lifestyle storytelling and feed direction.
↗
ResultClearer premium positioning and content that supports enquiry before the sales conversation.
04HOSPITALITY TECH / B2B SAAS
Make complex SaaS useful before it feels technical.
Product value, customer pain and practical use cases were turned into repeatable, useful social formats.
◎
TaskExplain a technical hospitality product in a way operators could understand quickly.
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SolutionProblem-led content with useful answers, clear use cases and product stories.
▥
My role & executionMessaging, educational posts, social concepts, product storytelling and campaign-ready content.
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ResultHigh-intent engagement through DMs, site visits and comments, plus stronger inbound product interest.
05EXPERT EDUCATION / LEAD GENERATION
Build a repeatable lead system for every course launch.
The goal was a consistent flow of qualified students into each new launch — with marketing responsible for the audience, and sales for conversion.
◎
TaskCreate a repeatable system that brings qualified leads into every new course launch.
◇
SolutionOne acquisition system across social, website, webinars, expert articles and paid media.
▥
My role & executionSocial content, launch pages, expert-led webinars, editorial articles and paid campaigns.
↗
ResultThe qualified-lead target was achieved, giving the sales team the planned audience for follow-up.
Selected work is anonymised. Client names and commercially sensitive details are withheld; project approach and selected outcomes are shared where permission allows.
SELECTED VIDEO WORK
From commercial short-form to location storytelling.
A selected sample of recent work. View the full video portfolio for more examples.
View full video portfolio ↗BEAUTY / WELLNESSClient experience9:16 · 0:46
DETAIL / PRODUCTCreative short-form9:16 · 0:30
BEAUTY / WELLNESSTreatment story9:16 · 1:04
CREATIVE PORTRAITPersonality-led reel9:16 · 0:38
06ADDITIONAL CAPABILITIES
Useful skills around the core job.
Supporting capabilities that help me move faster, lead execution more effectively and keep the customer-facing system coherent.
AI Search, GEO & AEO visibility
Making brands easier to discover and cite across ChatGPT, AI-powered search and answer engines.
Brand systems & visual direction
Messaging architecture, rollout logic, creative direction and consistency across touchpoints.
AI workflows
Content workflows, research, prototyping and automation used as leverage — not a substitute for judgment.
Web & landing pages
Structure, UX, copy, analytics and lean implementation. This website is one working example.
Presentations & sales materials
Sales decks, one-pagers, conference materials and internal decision documents.
Analytics & measurement
GA4/GTM thinking, attribution logic, funnel events and decision-friendly reporting structures.
07ABOUT ME
MARKETING STRATEGY · PRODUCT LAUNCHES · MEDIA EXECUTION
I keep strategy close to execution.
I studied marketing in Moscow because I believed — and still do — that it is one of the most important functions in any business. A genuinely useful product or service still needs the right positioning, message and visibility to reach the people who need it. I wanted to help good businesses become easier to see, understand and choose.
Since then, I’ve worked with international companies and independent projects across Russia, Europe and the US. My experience is deliberately broad: product launches, go-to-market strategy, brand development, commercial storytelling, customer-facing materials and campaign systems. I approach projects carefully — first understanding the business problem, then building the most practical way to solve it.
Today I’m adding cinematography and visual production to that foundation. I study camera, lighting and visual storytelling in Lisbon, learning to translate marketing thinking into images that attract attention, explain value and build trust. It makes my toolkit much more complete — from strategy and narrative to the content and media execution that bring the idea to life.
08EDUCATION & CREDENTIALS
Formal foundation.Current craft.
Formal education, current cinematography training and independently verifiable certificates — organised as three clear layers.
Higher education
Marketing and legal training behind my analytical and commercial foundation.
Plekhanov Russian University of EconomicsProfessional Development Program · Marketing2012–2013
Institute of Economics and Entrepreneurship, MoscowBachelor’s degree · Law2002–2008
Diplomas available on request.
Current craft
Hands-on camera, lighting and cinematography training alongside active marketing work.
Verified learning
Clickable proof points supporting specialist development and language proficiency.
09SELECTED FEEDBACK
What people value in the work.
Three themes repeat across client feedback: clarity, structured thinking and reliable execution. Selected testimonials below are translated from Russian.
“My account is in reliable professional hands. Thank you for the clarity, strong sales-focused Stories and, most importantly, new clients from Instagram.”Beauty & wellness client
“You studied the niche, ran the analysis, asked the important questions and followed with a detailed action plan. I did not expect such a clear and structured approach.”Industrial business client
“I definitely recommend Liudmila. Very comfortable to work with, thoughtful in the audit and systematic in solving the current tasks.”Professional services client
LET’S WORK TOGETHER
Open to roles and projects where strategy meets execution.
Marketing, GTM, content systems, social, video and hybrid roles are all in scope. If you need someone who can think strategically and still ship the work, let’s talk.
